Martial Arts
Belts, gradings, families.
The PlatformOne screen.
One screen.
Your whole business.
MRR movement, churn split, cohort retention, LTV, risk radar — the numbers most gym software makes you rebuild in a spreadsheet, computed live. No exports. No waiting until Monday.
anchor / state of the business
Monthly recurring revenue
$0
▲ 12.4% MoM
1,284 active · 0 failed payments pending · reconciled to the cent
Trailing 12 months
ARR run-rate
$0k
▲ 18% YoY
Net rev. retention
0.0%
Expansion > churn
ARPM
$0.00
▲ $1.14 MoM
Net new MRR
+$0
Aug month-to-date
MRR movement
August · to dateNew business112 joins · 41 from trials
+$4,180
ExpansionUpgrades, PT & class packs
+$1,640
Reactivation38 win-backs from lapsed
+$720
ContractionDowngrades & holds
−$540
Churned43 cancellations
−$1,860
Net new MRR+$4,140
Churn & unit economics
Rolling 12moMember churn1.9%▼ 0.4 pts vs 90-day avg
Revenue churn1.2%Net of expansion
Involuntary churn0.4%87% of failed cards recovered
Avg lifetime19.4 mo+2.1 mo YoY
LTV$724LTV : CAC — 6.1×
CAC payback2.3 moBlended, trials included
Cohort retention
% still paying, by join monthM0M1M2M3M4M5
Mar961009489868482
Apr8810095918886
May104100939088
Jun1211009692
Jul11810095
Aug112100
Month-6 retention holding at 82% — 11 pts above the cohort you migrated with.
Churn-risk radar
77 flagged · $2,840 MRR at riskAttendance down >60% (21d)23$862
Never booked a class9$338
Card expiring <30 days14$521
Contract ends <45 days31$1,119
2.4Visits / member / wk▲ 0.3
78%Class utilisationPeak Tue 6pm — 96%
4.1%No-show rate▼ 1.2 pts
71%90-day activation8+ visits in first 90d
CollectionsCollected$46,110Failed$1,810Recovered$1,570Avg days to cash0.4Next payout$12,430
Your billing history comes with you
Migration brings your payment history across, not just your current roster — which is why cohort retention, the churn split and lifetime numbers can be populated from the start rather than rebuilt over six months. Figures shown above are an illustration of the report, not one gym’s results.
Why gyms switch
The big platforms break the same three promises. Anchor keeps all three.
One rate
The same on every tier
3.4% + 30¢ on card, 1.25% + 30¢ capped at $9 on bank debit — all-in, no gateway fee, no minimum, no second invoice. We never reserve the better rate for the expensive plan.
Same day
Switch in one sitting
Members, billing, history — migrated on-site, within the same day. No data left behind.
24/7
Support that answers
Reach a human who knows the software — not an overseas queue and a week of silence.
Every tool. One login.Don't read about it.
Don't read about it.
Watch it work.
Twelve tools. One login. Keep scrolling.
CRM & Growth Engine
Content in. Members out.
Drop a video in. Anchor posts it and turns every reply into a member.
Email & SMS Automation
Set it once. It never sleeps.
Every follow-up your best salesperson would send — texts, emails, reminders, win-backs — written in plain English and running on their own. No consultant, no setup fee, no trigger syntax to learn.
Custom Branded App
Your app. Their pocket.
White-label iOS & Android. Book, check in, train, eat — one app.
Brand-Match Migration
Switch same day.
Your look, your members, your history — moved in a single day.
Membership Management
Total control.
Freeze, upgrade, comp, cancel — one click. No third party.
Bookings & Scheduling
Classes fill themselves.
One calendar. Waitlists promote automatically.
Staff Scheduling
One board. Whole team.
Shifts, swaps and payroll hours — sorted in minutes.
Payments
Money, on time.
3.4% + 30¢, all-in, on every tier. Failed payments win themselves back.
Recovery Automation
Past due, paid up.
The money you already earned, chased back by an AI that texts, emails and actually picks up the phone — politely, on a schedule, until the card goes through. Nobody on your desk makes that call again.
Analytics
Know your numbers.
Live revenue, churn and peak hours — no spreadsheets.
Training & Nutrition · in your app
It writes the program. You keep the pen.
Your members are already paying someone else every month for a coaching app that has never heard of your gym — it does not know your equipment, your coaches, your classes or their membership. Anchor puts that inside the app they already have: an AI that programs training and meals in seconds, and full manual control for the coaches who would rather write it themselves.
01
A full block in seconds, off your own equipment list
Goal, experience, days a week, injuries to work around — and what you actually own. It will not program a hack squat into a gym that does not have one, and it will not hand a two-year lifter a beginner template.
02
Meal plans to a number, not a vibe
Calories and macros from their bodyweight, activity and goal, then meals that hit them — around allergies, dislikes and how much they can be bothered to cook. Logged by barcode or from a saved-meals list.
03
Manual control over every last rep
Everything the AI writes is a draft your coaches can rewrite: sets, reps, load, tempo, rest, the exercise itself, the meal. Build your own templates from scratch and never touch the AI at all, if that is how you coach. Members can log their own sessions and meals too.
04
Your meal plans, under your name
Write the gym’s own plans once — a cut, a bulk, a six-week reset — and assign them to a member, a group or everyone. Include them with a membership, or sell them as their own paid plan. It is your programming, not a generic library with your logo on it.
Included from the first tier. Coach messaging and selling programming as its own paid plan start at Pro — and on Chain the whole thing runs inside your own branded app, under your name, on the App Store.
Kids Club
Childcare, built in. Not bolted on.
Gyms win families with a creche and then run it on a clipboard, because no platform will touch it — children are not members, so nothing in the system has a place to put them. Anchor gives the room its own screen: who is in it, a hard cap on how many, and a note on any child who needs one, sitting in front of whoever is on the desk.
01
A note on any child who needs one
Allergies, medication, a nap time, a word that sets them off, the thing the parent mentioned on the way out — type it once against the child. Free text, because no dropdown has ever covered a real toddler.
02
It shows up at check-in, every time
The note sits on the desk screen the moment that child is signed in — not buried in a profile three taps deep that a Saturday cover-shift attendant will never think to open.
03
Capacity is a refusal, not a warning
Childcare ratios are a licensing matter, so the check-in past your limit is declined outright rather than flagged after the fact. Your room never goes over the number on your certificate.
04
Children are never members
Kids are held as their own records, attached to a parent. They never land in your member count, your churn report or your billing — so the creche stops quietly corrupting every number you look at.
Included on the Chain tier. Not an add-on, not a partner integration, not a spreadsheet taped to the desk.
Employment documents & management
A staff portal for the paperwork. Inside the gym software.
Your staff already expect what QuickBooks Workforce gives them: log in, see your own W-2, download it, done. Gym software has never offered it, so the forms end up in email threads and a folder nobody can find in January. Anchor keeps them where the employment record already lives — with expiry dates on the certifications that matter and an access trail you cannot edit.
Included on the Chain tier. Anchor is not a payroll processor and does not pretend to be: we do not calculate withholding, file with the IRS, or move money to your staff. We hold the record on either side of the people who do — the hours going in, and the forms coming back.
01
Their documents, not yours to gatekeep
Staff open their own W-2 from their own account, the way they would on a payroll portal — no emailing PDFs, no "can you resend it", no shared drive with a folder per person.
02
Reading someone else’s needs its own permission
A manager builds the rota but does not get a key to the filing cabinet. Tax documents carry Social Security numbers and an I-9 carries immigration status, so that is a separate, owner-grade grant — not a side effect of being a manager.
03
Certifications expire on a date, not a hunch
CPR, first aid, coaching credentials and Kids Club background checks are dated records with an expiring-soon queue behind them. A lapsed certificate is an insurance problem the morning it lapses; you find out the month before.
04
The access trail cannot be edited
Every view and download is written with who, when and from where — and the table it lands in has no delete path at the database level. "Who opened my W-2" is a question an employee and an auditor both eventually ask.
Rewards & ReferralsPoints for turning up.
Points for turning up.
Reasons to come back.
A loyalty and referral programme inside your own app. Earning fires off the check-ins, bookings and payments Anchor already records — so it runs itself, and your front desk never keeps a tally.
- 01
You set the rules once
Pick what earns, what it is worth, and what it buys. Caps and expiry are yours to set — or leave off.
- 02
Anchor posts the points
Earning fires off the check-ins, bookings and payments already on the ledger. No punch cards, no front-desk tally.
- 03
They watch it build
Balance, streak and the next reward sit on the home tab of your own branded app — not a separate login.
- 04
They redeem in-app
A reward becomes a one-time code your desk scans. Stock comes down, the ledger records it, and the cost lands in reporting.
Beyond the gym
Dojos. Studios. Same Anchor.
Scheduling and management that speaks your discipline.
Pilates
Reformers, packs, privates.
Yoga
Flows, courses, community.
The Anchor Principle
Fast, honest software — built by people who actually scale gyms.
See it running on your gym.
A 20-minute demo on your own numbers. We'll show you the switch live.