Privacy Policy

This website, anchorlyft.com, is operated by Anchor Line Systems LLC, a Missouri limited liability company (“Anchor”, “we”, “us”). We build gym management software.

Registered address: [ TO BE COMPLETED: registered business address — street, city, Missouri, ZIP ]
Privacy enquiries: [ TO BE COMPLETED: privacy mailbox — e.g. privacy@anchorlyft.com; confirm it delivers ]
General enquiries: hello@anchorlyft.com

For the purposes of data-protection law, Anchor Line Systems LLC is the controller of the information described in this policy.

Three things, and nothing else.

Server logs

Like any web server, the machine serving this site records requests made to it. A log line typically contains your IP address, the time, the page requested, the referring page, and your browser’s user-agent string. An IP address can be personal information, so we treat it as such. These logs exist so the site can be kept running, faults diagnosed, and abuse such as scraping or denial-of-service identified. They are not used to build a profile of you and are not combined with anything else.

One item of session storage

The home page opens with a short brand animation. So it does not replay every time you move between pages, the site stores a single flag in your browser’s session storage:

It holds the value 1 and nothing else. It is not a cookie, it is never sent to our server or anyone else’s, it cannot identify you, and it disappears when the tab closes. The Cookie Policy covers this in more detail.

Anything you email us

If you write to us — to ask for a demo, to ask a question, or to report a security issue — we receive whatever you put in that email: your name, your email address, your gym, and anything else you choose to tell us.

This list is specific because a privacy policy that only says what a sitemight do tells you nothing. As at the date at the top of this page, this website:

• sets no cookies at all — first-party or third-party;
• runs no analytics: no Google Analytics, no Tag Manager, no Meta pixel, no session recording, no heatmaps, no A/B testing tool;
• carries no advertising or retargeting of any kind;
• makes no requests to any third-party server. Fonts, images, scripts and styles are all served from anchorlyft.com itself. Nothing about your visit reaches Google, Meta, a CDN or anybody else;
• embeds no third-party content: no YouTube or Vimeo players, no maps, no chat widget, no social buttons, no comment system;
• has no account system, so there is nothing to log in to and no password to store;
• does not sell, rent or share personal information, and never has.

If that changes, this policy changes with it before the change goes live, and a consent banner will appear if one becomes legally required.

The demo request on our pricing page is a plain email link. Selecting it opens your own email program with a message addressed to us. Nothing is collected by this website and nothing is transmitted until you send that email. We deliberately built it this way rather than posting a form to a server.

When you do email us, we use what you send only to reply, to arrange and run a demonstration, and to keep a record of our correspondence. We do not add you to a marketing list on the strength of a single enquiry, and any marketing email we do send will identify us, give a postal address, and carry a working unsubscribe link, as the CAN-SPAM Act requires.

It is worth separating these clearly, because they are governed differently.

This website

For visitors and prospective customers, we are the controller: we decide what is processed and why, and this policy describes it.

The Anchor product

Anchor’s gym management software holds information about a gym’s members — names, contact details, payment records, attendance, and, where a gym uses Kids Club, records relating to children. For all of that, the gym is the controller and Anchor is the processor: the gym decides what is collected and why, and we process it on that gym’s written instructions under our customer agreement and a data processing addendum.

This policy does not cover that data. If you are a member of a gym that uses Anchor and you want to know what is held about you, or you want it corrected or deleted, contact your gym — they control it. If they ask us to act, we will. Payment card details are handled by Stripe and are never stored on Anchor systems.

We rely on our legitimate interests in operating, securing and defending this website (server logs), and on taking steps at your request before entering a contract together with our legitimate interest in responding to enquiries (emails you send us). The session-storage flag is strictly necessary to deliver the page as you asked for it.

Where we ever rely on consent, we will ask for it plainly, and you will be able to withdraw it as easily as you gave it.

Almost nobody. We use a small number of suppliers to run the business, and each sees only what it needs to:

• our hosting provider, which operates the servers this site runs on and therefore holds the server logs;
• our email provider, which delivers and stores the mail you send us;
• our payment processor, Stripe, for customers who pay us. Stripe is the regulated money party and handles card details directly; we never see or store a card number;
• our professional advisers — accountants and lawyers — where they need to see something to advise us.

We may also disclose information where the law requires it, to enforce our Terms, or to protect the rights and safety of people. If the business is ever sold or merged, information may transfer with it; we would tell you first.

We do not sell personal information and we do not share it for advertising.

Whatever state or country you are in, you may ask us to:

• tell you what personal information we hold about you;
• give you a copy of it;
• correct anything wrong;
• delete it;
• stop using it for a particular purpose, including any marketing.

Email [ TO BE COMPLETED: privacy mailbox — e.g. privacy@anchorlyft.com; confirm it delivers ] and we will respond within 45 days. We will not charge you, and we will not treat you any differently for asking. We may need to confirm who you are before we act, so that we do not hand your information to somebody else.

Given how little this site collects, the honest answer to most access requests will be that we hold nothing about you beyond an email you sent us.

The California Consumer Privacy Act, as amended by the CPRA, gives California residents specific rights. The rights in section 10 above are offered to everyone, California residents included, regardless of whether we currently meet the thresholds at which the CCPA applies to a business.

In CCPA terms, over the preceding twelve months we have collected the categories identifiers (IP address; and name and email address if you email us) and internet activity (server log entries), for the operational purposes described in section 3. We have not sold personal information and have not shared it for cross-context behavioural advertising. We do not use or disclose sensitive personal information for purposes that require an opt-out. Because we do not sell or share, there is no “Do Not Sell or Share My Personal Information” mechanism to offer; if that ever changes, one will appear here.

You may designate an authorised agent to make a request for you. You have the right not to receive discriminatory treatment for exercising any of these rights.

This website is a business-to-business site for gym owners and operators. It is not directed to children, and we do not knowingly collect personal information from anyone under 13. If you believe a child has sent us personal information, email [ TO BE COMPLETED: privacy mailbox — e.g. privacy@anchorlyft.com; confirm it delivers ] and we will delete it.

Separately: the Anchor product includes a Kids Club module that holds records about children on behalf of a gym. In that context the gym is the controller, is responsible for obtaining any parental consent required, and is responsible for its own compliance with laws governing children’s data. We process those records only on the gym’s instructions.

This site is served over HTTPS. It has no database, no login and no user-generated content, which removes most of the ways a marketing site is usually attacked. Internally we limit access to enquiry email to the people who need it.

No system is perfectly secure, and we do not claim otherwise. If you find a vulnerability, please tell us at security@anchorlyft.com— see our Trust & Security page.

Anchor is based in the United States and currently serves customers in the United States. Our servers and suppliers are located in the United States, so if you visit this site from elsewhere, the limited information described above is processed in the United States, where data-protection law differs from that in your own country.

If you are in the European Economic Area or the United Kingdom and wish to exercise rights under the GDPR or UK GDPR, write to [ TO BE COMPLETED: privacy mailbox — e.g. privacy@anchorlyft.com; confirm it delivers ] and we will deal with your request on the same terms as any other. Before we market to or take customers in the EEA or UK, this policy will be updated and the additional arrangements those laws require will be put in place.

If we change this policy we will change the “last updated” date at the top. If the change is significant — if we start collecting something new, or add analytics — we will say so prominently on the site before it takes effect, and where consent is required we will ask for it first.

Privacy questions and requests: [ TO BE COMPLETED: privacy mailbox — e.g. privacy@anchorlyft.com; confirm it delivers ]
Anything else: hello@anchorlyft.com
Security reports: security@anchorlyft.com

Anchor Line Systems LLC
[ TO BE COMPLETED: registered business address — street, city, Missouri, ZIP ]

If you are not satisfied with how we have handled a privacy request, you may complain to your state attorney general, or to your local supervisory authority if you are outside the United States.