Your roster picks the tier. The processing rate is identical on all three, so the cheapest plan never costs you the most per transaction. Free migration, no setup fee, no contract.
Every tier is month-to-month. Annual simply costs less — it does not lock you in.
Run the gym.
Under 300 membersBilled annually · $199/mo month-to-month
Everything it takes to open the doors, fill classes and get paid.
One location, turning over around $15K a month.
Grow the gym.
300 – 800 membersBilled annually · $449/mo month-to-month
Starter, plus the growth stack, the door and the rota — and a second location.
One or two locations, turning over around $35K a month.
Own the market.
800+ membersBilled annually · $799/mo month-to-month
Every single thing Anchor builds, including your own app in the App Store.
Multi-location operators, $70K a month and up.
Platforms in this category routinely gate the rate behind the subscription, so the cheapest plan quietly costs a small gym the most on every single transaction. Paying us less per month never costs you more per member — the number below is the number, on Starter exactly as on Chain.
All-in. No gateway fee, no monthly minimum, no setup fee, and no second invoice arriving from a processor.
16 categories. Open the ones you care about — or open the lot. A dash means it is not on that tier, never that it costs extra later.
A line marked is one we have not found on another gym platform's price list at any tier. Bring a quote to the demo and we will go through it row by row.
Your roster picks the tier and the rate is the same on all three, so there is no plan arithmetic to do here. What does move your bill is how your members pay you — bank debit is 1.25% + 30¢ against 3.4% + 30¢ on card. Drag the sliders and see both numbers on your own gym.
Assumes one dues charge per member per month, plus one transaction per $42 of retail, PT and drop-in revenue, since small tickets are where a flat 30¢ actually shows up. Bank debit is capped at $9 a transaction, so the saving above grows with your average charge rather than shrinking. Your tier follows your roster — Starter under 300 members, Pro to 800, Chain beyond it — and the processing rate is identical on all three. Bring your processor statement to the demo and we will run this against your real settlement file rather than a slider.
A monthly subscription and a processing rate. That is the whole invoice. There is no setup fee, no onboarding fee, no gateway fee, no monthly minimum, no per-member charge and no second bill arriving from a processor — we are billed by Stripe and price you ourselves, so what you see here is what leaves your account. There is no hardware line either: Anchor does not sell you equipment, it integrates with the readers, fobs, scanners, tablets and turnstiles you already own.
Card is 3.4% + 30¢ and bank debit is 1.25% + 30¢ capped at $9, on Starter exactly as on Chain. This is the part of the category we think is genuinely dishonest: rates are routinely gated behind the subscription, so the smallest gym on the cheapest plan pays the most on every single transaction it takes. Paying us less per month never costs you more per member.
Starter is for gyms under 300 members, Pro covers 300 to 800, Chain is everything beyond. You move up when you cross a band, and nothing is charged per head inside one — no feature, report or limit tightens as you fill up a tier. Locations follow the same shape: one on Starter, two on Pro, unlimited on Chain.
Your subscription and your processing rate are fixed in writing for as long as you stay — no annual creep, no re-quote at renewal, because there is no renewal. Every tier is month-to-month, migration is free, export is one click, and there is a 60-day money-back guarantee if the numbers do not work out.
Anchor has three tiers, priced by the size of your gym: Starter at $199/mo ($165 billed annually) for gyms under 300 members, Pro at $449/mo ($374 annually) for 300 to 800, and Chain at $799/mo ($665 annually) for 800 and up. On top of the subscription you pay processing: 3.4% + 30¢ on card and 1.25% + 30¢ capped at $9 on bank debit — the same rate on all three tiers, not a rate that improves as you spend more with us. Those are all-in numbers, not a platform fee added to a processor fee. There is no setup fee, no contract and no charge for migration on any tier.
No. Card is 3.4% + 30¢ and bank debit is 1.25% + 30¢ capped at $9 on Starter, Pro and Chain alike. This is worth stating plainly because the opposite is normal in this category: platforms commonly reserve the better rate for their more expensive plans, which means the smallest gym on the cheapest plan pays the most on every transaction it takes — exactly backwards. Your subscription buys product here. It does not buy a discount on your own money.
All of it. Card fees, bank debit, failed-payment retries and recovery, payouts, dispute handling, and the billing engine that runs them. No gateway fee, no platform surcharge, no monthly minimum, and no second invoice from a processor. Money still moves through Stripe Connect into your own connected account, so the merchant relationship and the card tokens are yours and leave with you.
Move members onto bank debit. It is 1.25% + 30¢ capped at $9 against 3.4% + 30¢ on card, so on a $60 membership that is roughly $1.05 instead of $2.34 — cut your fee line by more than half on every member who switches. Anchor asks for bank debit first at sign-up and members can change it themselves from the app at any time. Because the rate is the same on every tier, this is the only real lever on your processing cost, and the calculator on this page shows you what it is worth on your own numbers.
No. Tiers are sized by roster — Starter under 300 members, Pro from 300 to 800, Chain above that — so you move up when you cross a band rather than paying for each member you sign. Inside a band your bill does not move at all, and nothing is throttled as you fill the tier up: every report, automation and feature on your plan works the same at 40 members as at 299. Staff accounts are unlimited on all three tiers. Locations follow the tiers: one on Starter, two on Pro, unlimited on Chain.
No. A free plan in this category is always paid for somewhere else — usually in a processing rate that costs a 300-member gym far more per month than a subscription ever would. We would rather charge a fair subscription, publish a fair rate, and let you check the arithmetic. If you want to try Anchor without risk, the 60-day money-back guarantee is the honest version of a free tier: if it does not work for your gym, you do not pay.
Yes, on every tier including Starter. Anchor generates a full training block from a member’s goal, experience, days a week and your gym’s actual equipment list, and a meal plan to a calorie and macro target around their allergies and preferences. Everything the AI writes is editable: coaches can rewrite sets, reps, loads, tempo and meals, build their own program and meal-plan templates, and assign them to one member, a group or the whole gym. Your gym can also write its own custom meal plans and include them or sell them. Members can ignore all of it and log their own workouts and meals by hand. In-app coach messaging and selling programming as its own paid plan start at Pro; delivering it inside your own branded app is Chain.
Yes, in full, on the Chain tier. Children are held as their own records so they never land in your member count, retention reports or billing. You can put a note on any child who needs one — allergies, medication, a nap time, anything a parent tells you — and it surfaces on the desk screen every time that child is checked in. The room has a hard capacity cap that refuses an over-limit check-in rather than warning about it, sessions have a named supervisor, and parents see their own children in the member app. Kids Club is a Chain feature, alongside your own branded app and the employment-document vault.
Yes, on the Chain tier. Employment documents and management is a Chain feature: you file W-2s, 1099s, state withholding forms, W-4s, I-9s, contracts and handbooks against a staff member, and they see and download their own from their account. Certifications and background checks carry an expiry date and surface in an expiring-soon queue before they lapse. Every view and download is recorded with who, when and from where, on an append-only trail with no delete path. Reading somebody else’s tax documents needs its own permission, which a manager does not hold by default. Shift scheduling, timesheets and payroll-ready export are separate, and start at Pro.
No. Anchor does not sell hardware and there is no equipment line on your invoice. It integrates with what you already run — card and fob readers, RFID and barcode scanners, the tablet on your front desk, your turnstiles and your existing door controllers. We set that integration up with you during migration at no charge. If a reader works today, it keeps working; you are changing the software behind the door, not the door.
Every tier gets the retry schedule, the past-due queue and a one-tap card-update link that needs no login. From Pro, Recovery Automation takes over the chasing: it texts the member, emails them, and then places an actual AI voice call that talks them through updating the card and sends the link while they are still on the phone. The ladder escalates on its own and stops the instant the payment clears, and it respects quiet hours, call caps and opt-outs. You get the recovery rate, the recovered value and the involuntary-churn number reported back, so you can see what it is worth rather than take our word for it.
Yes. The automation builder reads as sentences rather than trigger syntax — trigger, wait, condition, send — so whoever runs your front desk can switch a follow-up on without a consultant or a training week. Ready-made recipes cover the common ones: new lead gets a text in sixty seconds, trial ending in three days, no check-in for fourteen days, birthdays, class reminders, milestones. Email automations and the builder itself are on every tier; SMS, two-way texting, branching on whether the member replied or booked, the lead pipeline and per-automation reporting start at Pro. There is no setup fee and no onboarding package to buy.
No, and we will not pretend otherwise. Anchor does not calculate withholding, file with the IRS or a state, or move money to your staff — that is a licensed payroll processor’s job and you should keep yours. What Anchor does is everything on either side of it: shift scheduling, clock in and out, timesheets with overtime flags, effective-dated pay rates, labour cost against revenue, a payroll-ready CSV export for whoever does run your payroll, and the document vault where the forms that come back live afterwards.
Nothing, on every tier — members, plans, billing schedules and full payment history. We do it with you on-site and the switch is done within the same day. Your billing history comes across with the rest, which is why cohort retention, churn and lifetime numbers are populated on day one instead of month six. Chain adds Brand-Match Migration: your site and app rebuilt to your own look, within the same day.
No contract on any tier — Anchor is month-to-month and you can leave whenever you like. A full export of everything is one click, at any time, with no exit fee and no retention call required. Your subscription and your rate are locked for as long as you stay, in writing, and there is a 60-day money-back guarantee: if the numbers do not work, you do not pay.
Start from your roster, because that is what the bands are drawn on. We recommend Pro for most gyms in the 300 to 800 band it covers. It adds the lead pipeline, SMS and two-way texting, Recovery Automation with the AI voice calls, door access, staff scheduling with payroll-ready hours, a second location, and the retention reporting — MRR movement, the three-way churn split, cohort retention and the nightly churn-risk radar. Gyms under 300 members start on Starter and get the whole billing engine, the member app, AI programming and the email automation builder with it. Multi-location operators — and anyone who wants their own branded app, Kids Club childcare or the employment-document vault — go to Chain.
Bring your current statement. We import a slice of your real data, run the fee comparison on your actual volume, and show the switch end-to-end — live.
Email us and we’ll set it up
Tell us your gym’s name, roughly how many members you have and what you’re on today. We’ll reply with two or three times that work.
Three honest tiers. Every rate printed on the page. Support that picks up. See why gyms switch to Anchor — and don’t look back.
