Features

Every tool. One login.

Twelve integrated modules and the small stuff between them — one subscription, zero duct tape.

The modules

Twelve tools. One system.

Built in, not bolted on. Tap any module to watch it demonstrate itself on the home page.

CRM & Growth

Publish once, push to Instagram and Facebook, and catch every reply in a leads pipeline that turns followers into members.

Content studioMeta publishingLead pipeline
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Email & SMS Automation

Every follow-up your best salesperson would send — new-lead texts, trial nudges, win-backs, birthdays, reminders — written in plain English and running on their own. Two-way texting lands in the same inbox as everything else.

Two-way textingPlain-English builderReady-made recipes
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Recovery Automation

Past-due dues chased back by an AI that texts, emails and actually places the phone call — politely, on a schedule, until the card goes through. Nobody on your desk makes that call again.

AI voice callsAuto SMS & emailOne-tap card update
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Payments

Card 3.4% + 30¢, bank debit 1.25% + 30¢ capped at $9 — the same rate on every tier, no gateway fee and no minimum. Every cent accounted for on a double-entry ledger.

One rate, every tierDunning & retriesDouble-entry ledger
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Custom App

Your own branded app on the App Store and Google Play — your name, your icon, your colours. Bookings, payments, check-in, training and progress in every member’s pocket, with push notifications that come from you rather than from us.

iOS + AndroidYour brandChain tier
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AI Training & Nutrition

An AI that writes a full training block off your own equipment list and a meal plan to a calorie and macro target — with manual control over every set, rep, load and meal, plus your gym’s own custom meal plans.

AI programmingAI meal planningFull manual control
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Kids Club

Childcare run like childcare, not like a booking: a hard capacity cap the desk cannot override, and a note on any child who needs one, in front of whoever is on the desk.

Hard capacity capNotes per childChain tier
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Analytics

MRR movement, the churn split, cohort retention, LTV and a nightly churn-risk radar — the numbers other platforms make you rebuild in a spreadsheet, computed live on your own ledger.

MRR movementCohort retentionChurn-risk radar
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Brand-Match Migration

Website and app rebuilt to match your gym’s aesthetic. Data moved the same day — members never notice the switch.

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Memberships

Every plan, pause, and freeze under your full admin control. No third parties between you and your members.

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Bookings

Classes, PT, and open gym with waitlists and reminders that keep every slot filled.

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Staff & Scheduling

Build the rota, approve swaps in-app, and pull payroll-ready hours in one click.

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Included, not add-ons

And the small stuff.

The unglamorous features that make the front desk actually run. All standard. Never an upsell.

Check-in kiosk
Runs on the tablet you already have. Members scan in; you see who’s on the floor.
Works with your hardware
Your readers, fobs, scanners and turnstiles stay exactly where they are — Anchor integrates with them. We don’t sell you equipment.
Digital waivers
Signed on-screen at sign-up, stored against the member, always findable.
One-off broadcasts
Offers and announcements to any segment — from the same screen as everything else.
Roles & permissions
Front desk sees the desk. Owners see everything. Every action logged.
Data export anytime
Your members, your data. One click to a full export — no exit fees, no hostages.

Watch every tool work.

No screenshots, no feature matrix. Every module demos itself on the home page — then see it live on your own numbers.